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IntroHere is a market reality most retail food brands haven't fully acted on yet: India's Jain consumer segment is large, economically active, deeply brand-loyal, and chronically underserved by the packaged spice aisle. Walk through any modern trade or quick commerce...

IntroOver 6 million Jain consumers in India follow strict dietary codes that exclude onion, garlic, and in many cases root vegetables entirely — yet most food manufacturers have no reliable, certified supplier for Jain seasoning that actually meets this standard...